Thanks to Hip Hop by Alyssa Ashley
street art seizes rolling shutters
“Close the Shutters, Open up to Street Art“, this could be the motto of the new initiative launched by Hip Hop Alyssa Ashley.
The creators of the essence that is conquering the body and mind of an entire generation, must have thought that when the perfumeries lowered their shutters, all the energy of Hip Hop shouldn’t remain closed until the following morning. They had to find a way to get Hip Hop out. A unique collaboration with Urban Decorations guided by Reverse Studio – a creative team that is dedicated to unconventional communication – did the rest.
From the beginning of June, the grey shutters adorning grey streets across Italy began to “explode with creativity” showing on the outside what was hidden inside: the graphic generation and instinctive style of writers led the way with the colors and style of Hip Hop.
Hard to imagine a task more in tune with a product created by the new youth cultures. Hip Hop, now dominating the shutters, expanded on this, transforming them into an urban space. Alyssa Ashley they are already planning to use the Hip Hop shutters as new congregation points for urban parties, bringing people together with the new essence of B-Boy / B-Girl.
In this collaboration everyone wins: creativity finds new areas of expression, perfumeries multiply their message, the colours and the music style of Hip Hop enhance our streets.